Its goal is to inform the audience about the show and draw people in to want to buy tickets and travel to attend.
The look and feel compliments the feel of a stage show and really adds to the drama, the imagery flows nicely through and the use of gold bold colours shows the sophistication relating to the target audience.
It is clear the hierarchy of the webpage is the main focus is the shows that are currently on and the website is purely about them, not about the NZ Opera as a company.
The site is very easy to navigate and the use of the navigation bar always floating at the top ensures you can easily find your way around this webpage.
Wireframe Mockup:
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